Bolaffi has been active in the field of editorial and promotional products for many years and has finalised important agreements obtaining excellent results. We created and published the first encyclopaedia devoted to stamps in weekly instalments with gadgets in collaboration with Fratelli Fabbri Editori in 1969. It was an immediate success that was repeated over the next years with similar works encompassing the whole world of collectables - such as coins, shells, telephone cards and perfumes - and the idea was exported to many other countries in Europe and worldwide. In addition to encyclopaedias in weekly instalments, Bolaffi has published promotional matter for many important companies supplying both ideas and products.
Coins and stamps are the most appreciated of all collectables and count the highest number of appreciators in Italy and worldwide. Stamps and coins intrinsically express the very concept of value. They are ductile and easily connect to all kinds of promotions.
Many famous newspapers and magazines have increased their circulation thanks to editorial promotions made in collaboration with Bolaffi. The most recent include Topolino, Il Sole 24 Ore, Airone, Gardenia, Milano Finanza, Il Resto del Carlino, La Nazione and Il Giorno.
Major companies have also chosen Bolaffi and the world of collections as the marketing tool to present their history and evolution or launch a certain product: Alitalia, Pirelli, Siemens Italia, Confartigianato Piemonte and many more.
Businesses in all sectors - from art to food & beverage, including Shell, Museo Ferrari, Palazzo Grassi, Firenze Musei and Nutella - have exploited the many-sidedness of collectables.